Why having a business blog is a good idea

Today there are several mechanism available on the Internet to reach your clients and everyday seems to be more. But I still consider business blogs to be one of the best ways to really communicate the audience what your business is about.

Other venues get you to interact with clients, get to know them and they get to know us (sometimes maybe too much) but you can’t get an idea out there in 140 characters. That’s why your blog should be your command center for transmitting and developing your thoughts. Consider this:

  1. Twitter is great way to get to customers and them to you, but with the 140 characters limit, it’s pretty difficult to express ideas and be sure they got the right impression.
  2. Facebook fan pages are also very good, but still you can’t get an idea elaborated with wall posts. Although you can do some very good branding.
  3. Elaborate the ideas and thoughts on your blog and point to your posts from these social media sites so you can start real conversations with customers and potential prospects.
  4. Starting a blog now days is pretty simple, just go to WordPress or Blogger which are pretty good. Personally, I would recommend WordPress, the management is very easy and with the vast variety of plug-ins available nearly everything is possible without having to be so technical.

What are you using to express your ideas?