A lot has been written about how the top three mobile companies should configure themselves. I’m talking about Apple, Google and RIM. Which one is better and which one is worse, who should die first and who’s second.
I think all those views (although have some degree of veracity in them) are too absolutist in the sense that things are not black and white. But also, it depends on the point of view of each person and their own experience.
All platforms have their own strengths, if they didn’t, neither of them would reach to the place they’re right now. Some value is the end user getting from them.
Here’s what I think in short words:
Blackberry OS
Is the oldest of the big three (even though Windows Mobile has a long history) but that doesn’t make it a looser. Been the oldest brings a lot of experience to the table. One of the biggest and strongest fields of Blackberry is their enterprise market capabilities. It has lots of good features built in that satisfy big companies like the White House. Lots of features has been incorporated into Apple’s iOS trying to get into this market, but adoption has been slow. As I said in the beginning, Blackberry has lots of experience in this field.
Besides been a leader in the enterprise market, Blackberry has fair good market share of the consumer market. This comes by a good reason: there are features that millions of people feel attracted to when buying Blackberry, one of them being the BB Chat. See as this simple and common capability, available on the Internet since its own birth, is one of the top features. Again, experience. I still don’t know why Apple didn’t launch the first day with a feature like this.
Apple iOS
It has a domination of the consumer market. The ease of use makes it a winner between people that have never had a smartphone.
Also, one of the biggest advantages is their App Store that has thousands of good applications. And more coming in with innovative features. This makes it a winner for usability and in the area of solving daily issues.
Adoption in the enterprise market has been slow, advancing a in small steps, but it’s coming.
Android
Also the usability here is a big winner. A fast growing market of applications makes it look interesting against Apple and Blackberry.
The biggest advantage of Android might be their price. As it’s an open source platform, carriers and phone makers don’t have to include royalties in prices bringing the phone’s total cost of ownership down.
Conclusion
I think all three has their own pros and cons. Neither of them should abandon their technologies for adopting the other. They have their own bright spots.
Even more, there could be some partnership between them if they want to consolidate and reduce costs. For example, a partnership between Android and Blackberry could integrate Blackberry enterprise features into Android giving it the experience and technology know how to become a unique platform that combines consumer and business capabilities.
Who you think should partner with who?
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