What ever happen to getting to know each other? Those early conversations about what you do, what are your plans and helping me out with one thing or another?
It seems all that is gone by now. Yesterday I received an email from a vendor which we bought a software product about two years ago. The subject said something about their social media sites. When I read the email, they were simply sending a link of their twitter and Facebook site asking me to click on the link and follow them or to just like them. I just though, what? Just like that? I though about running into a high school friend that I haven’t seen for a few years and all of the sudden telling me: hi Jose, how are you? hey there’s something I wanted to tell you…do you like me? eehhh, mmmm, what was your name again?
So, this is email isn’t far from that story. I sometimes complain about some vendors, specially in the tech sector, that once you buy their product, you don’t hear about them never again. This was one of those cases. I haven’t heard from them since two years and now I receive this email asking me to like them.
Sincerely. Not cool software company, not cool.
Try always to have some kind of conversation. These are somethings you could do:
- Send valuable things about you, your industry or about the product. How about that feature long hidden in the product?
- What other customers are doing for the product.
- Tips about what other things i can do with the product.
The point is to establish some kind of conversation, but don’t start sending me emails asking me to like you. It’s just too soon for me.
What are you doing to get your customers to like you?