Monetizing an online web site

As you’ve already know from my last post, we’ve launched a new site that gives an overview of the Santo Domingo public transportation system. It’s the first time we launch a service like this and we’re excited on watching the results. We’re aiming at least in covering the hosting costs.

The site basically shows a Google Map with the principal Santo Domingo buses routes in the city in combination of the Santo Domingo metro (subway). For now, the subway only has one line (the red line in the map). This forms the official Santo Domingo Transportation system of the city and is a great resource for tourist but also to local users.

For the moment, the only income we can get from the site is the AdSense ads from Google, although we are brainstorming some other ideas.

For marketing, we are using SEO techniques and placing some special keywords that get us in front of search engines. We’ve create a Facebook fan page where users can joined if they liked the service.

It’s really a different service, but we’re excited in trying these new things and we’ll be updating ahead how everything evolves.

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